BARBOUR AFTER-SHAVE

Classic concept packaging for Barbour brand aftershave. Understanding Barbour as a heritage brand, the design follows the language of moonshine bottles found in the 1930s, a period of speakeasies, bootlegging, and of course - waxed-cotton. Glass, rubber stopper, and cast polished rose-gold pull.
Partida Tequila
PARTIDA TEQUILA
Client: Partida Tequila
Art Direction | Photographer: Kate Mathis

TROPHY GNOME

Designed in collaboration with Christopher Beatty, the iconic gnome is distilled into it's simplest form and color. Presented at Trophy with The American Design Club.

PAVAN LIQUEUR ACTIVATION TOOLS

POS design for the activation of Pavan Liqueur, a brand developed around the concepts of travel, relaxation, and simplicity. Bar mats, recipe fans, cocktail stirrers, and case racks are just a few examples of products designed for the global launch.

LEJAY CASSIS ACTIVATION TOOLS

Activation design for Lejay Cassis, the first cassis brand from 1841. Finally launching in the states in 2013, we designed identity materials & tools displaying the heritage and romantic story of Lejay.
Magic Owl
MAGIC OWL BLONDE ALE
Client: Edition Hotel NYC
Packaging

MOZART CHOCOLATE CREAM PACKAGING

Packaging and brand revamp for Europe’s best-selling chocolate liqueur, Mozart Gold. The new treatment, launched in September 2014, will also be applied to other lines in the Mozart family.

Designed under ABCK Corp. for Suntory USA
Partida Tequila Campaign
PARTIDA TEQUILA BROADWAY-LAFAYETTE SUBWAY DOMINATION
Client: Partida Tequila
Art Direction, Branding

PAVAN COCKTAIL ILLUSTRATIONS

Classic cocktail illustrations for Pavan Liqueur. These vibrant illustrations are to be used across several platforms of the brand including websites, menu inserts, and cocktail cards for 2014.

Illustrator : Annie Sieg

AO-VODKA.COM

Website design for Suntory's Ao Vodka distilled from Japanese rice.

Back-End Development : Koalition
Designed under ABCK Corp. for Suntory USA
Partida Event
PARTIDA LOTERIA LAUNCH
Client: Partida Tequila
Experiential Design

LOUIS VUITTON MAISON RE-DESIGN

A challenge to redesign the Louis Vuitton 5th Avenue flagship with a team comprised of students from Parsons School of Design and Columbia Business School.
After extensive market research, the CBS and Parsons team learned that, for many, the most important – and memorable – aspect of any journey is the emotion that it invokes. Specifically, the notion of Anticipation (Ground floor), Escape for men (RTW Men's 2nd floor), and Glamour for Women (RTW Women's 3rd Floor).

HOUR GLASS SEASONING WARE

Designed in collaboration with Christopher Beatty, this was a dining concept developed for a luxury New York based farm-to-table restaurant. Exploring the concept of ‘slow food’, the piece acts as an hourglass - seasoning the food beneath, forcing the diner to visually see and wait for their dish to finish to perfection.

AO VODKA BRAND BOOK

Brand book design for Ao Vodka, Suntory’s first Vodka distilled from Japanese rice. With consideration that Ao is the Japanese word for blue, the book is primarily designed using the brand hue of blue, black and white. The end papers are delicate rice sheets to highlight the brands core ingredient.

'GOLDFISH' SURFBOARD

A collaboration between myself and Ante Up Surfboards. The idea was to create a usable board using unconventional materials. After exploring many iterations and conducting several material experiments, a unique board was created. The board is shaped to be a classic ‘fish’ style surfboard and glassed using a high-gloss metallic inlay with an embossed scale pattern - thus giving the board its name, ‘Goldfish’.

TEAM VASE

A set of nine porcelain components, this modular vase is bound together using a simple leather strap and button stud. Divisible into smaller vases or usable in its entirety, the pieces act as a support system within itself to create a vessel.

All for one, or three for all.

YARDSTICK FOR QUALITY

An on-going project with Christopher Beatty which explores the varying degrees of conscious selections, from what sits on the shelves of your local grocery store, to the numbers in your phone, to what is displayed at the MoMA.

This project aims to unmask the subjective gradation between keeping something and discarding something; a process understood by designers and tastemakers alike.

GOLD BELL DAIRY

Carton packaging for Gold Bell Dairy products. A line of organic milk from a family-owned farm in the Hudson Valley area.